Prime Roots is a Koji-Meat company - a group of meat lovers that don’t want to compromise taste while doing better for the environment.

Yes! But it’s meat made from koji, not animals. It’s animal-friendly meat.

Made from koji, an ingredient that is like mushroom roots, these meats are grown through simple fermentation, a process similar to making beer or wine.

This does not contain any animal products. However, we try to separate ourselves from the vegan label. We believe Koji-Meat is a more inclusive way of talking about our products. We want everyone, from plant-based fanatics to hard-core meat lovers to try Koji-Meats.

Yes and better! Prime Roots Koji-Meats are savory, meaty, and sometimes a little sweet depending on our signature seasoning blends. We are all meat eaters and are dedicated to making products that taste, feel and look like animal-based meat.

No. While mushrooms are a type of fungi, koji is a mycelium. They are totally different - similar to how beef tastes different from pork, but they are both mammals. Prime Roots Koji-Meats are savory, meaty, and sometimes a little sweet depending on our signature seasoning blends.

At Prime Roots, we pride ourselves in following the same epicurean processes and traditions as animal-based products. We start with pure koji, incredible spice blends, a team of culinary experts, and apply it to tried and true old-school techniques to make Koji-Meats that fit right into your deli case or counter.

We never use animal-based casings. Our casings do not contain gluten and are plant-based.

Unlike many animal-based deli meats, Koji-Meats do not contain nitrates, hormones and antibiotics, cholesterol, or GMOs.

Unlike many plant-based alternatives, Koji-Meats do not contain gluten, soy, GMOs, or artificial ingredients. We never use artificial colors, flavors, or preservatives, and keep our ingredient list short, simple, and clean.

Koji is naturally fibrous (think pulled chicken or pork), in contrast to the crumbly texture of vegetable protein. This provides the microscopic structure to be fresh-sliced at varying thicknesses.

•Uses 92% less water*
•Has 91% lower land impact*
•Avoids 9kg of CO2 per kg of Koji-Meat
•Causes 89% less water eutrophication*
*Compared to animal protein

- Prime Roots products can be enjoyed cold or hot so enjoy it right out of the bag or heat it up in your favorite recipes. It’s a 1-1 swap for your favorite deli meat so use it any which way you like.