Prime Roots is bringing deli meats back to the basics, with a twist: simple, high-quality ingredients that deliver incredible flavor, powered by clean plant proteins. With Prime Roots, there’s no need to choose between taste and what’s in your food. Prime Roots deli slices are sliced fresh in store, made to satisfy, with all the rich, savory flavors you expect and none of the extras you don’t. Prime Roots makes every bite as delicious, and clean, as it should be.